Macbook on a desk

How Video Email Marketing Will Go Mainstream

Is this the right approach to video email marketing?   Recently, I’ve become more curious about the video email marketing landscape. I know there are services out there that offer video email marketing but why am I not receiving email ...
Thumbs down to social media killing email

Why Today’s Social Networks Will Not Kill Email

If today’s social networks won’t kill email, what will? How many times have you heard someone say social networks will eventually replace email as a communications tool and marketing channel? When I hear this I think to myself, “How in ...
Email Marketing - Man typing on Mac

3 Things to do Before You Start Email Marketing for Business

Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing ...