There are a lot of people that claim to be a “Social Media Expert.” Some are bold enough to put it in their title on LinkedIn. When you meet these people, proceed with caution. You’re the only one that can determine if they are an “expert” on the topic of Social Media. Becoming an expert takes a lot of time and experience. It’s not a self appointing title but rather a distinction given to you by your peers.
Here’s a list of books that every “Social Media Expert” should read. These books are written by experts in their field and have received critical recognition for their work and contributions to their profession. If you’re interested in adding your recommendation to this list, you can do so by becoming a member of List.ly, a social list curation network.
Social Media Books that SME's Must Read
Please share your suggestions for what books (paper or audio) that a professional social media expert should read.
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (9780470571095): Brian Solis, Ashton Kutcher: Books
Gary Vaynerchuk on "The Thank You Economy."
The Thank You Economy is much more than saying "thank you." The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing. I feel that we're living through the biggest culture shift of our time.
There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen.
By Seth Godin