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3 Things to do Before You Start Email Marketing for Business

Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing ...
14 Top Marketing Authors to Follow on Google+

14 Top Marketing Authors to Follow on Google+

Have a favorite author? You may find them on Google Plus. Below is a list of authors that have written books related to marketing in today’s digital economy. As you visit their profiles, take a look at what they have ...
Great Android Apps for Tracking North Carolina Weather

Great Android Apps for Tracking North Carolina Weather

Recently, Mother Nature has brought North Carolina some pretty challenging weather. From hurricanes to tornados and blizzards to ice storms, the chances of having the power knocked out is very likely making it difficult to get a weather report or ...
Be Careful Who You Follow on Google+

Be Careful Who You Follow on Google+

Google+ is a new social networking “layer” from Google. I say layer because it’s a augmented Google experience. Google put some great thought into it and has actively and publicly made efforts to improve the bugs that can only become ...
LinkedIn Changes Ability to Message Group Members

LinkedIn Changes Ability to Message Group Members

Sometime last week LinkedIn’s Groups product team made a significant change to group member communications. They have made it even more difficult for those that share a group to message other group members that may be in their second and ...

When Networking Watch Out For The “Me Monster!”

Recently, I was listening to a professional networking podcast that had mentioned this comedy bit about the networking event “Me Monster.” I searched YouTube and found this bit by Bill Regan. It’s hilarious!  I have met a few “Me Monsters” ...
Competitive Strategy by Michael E. Porter Review

Competitive Strategy by Michael E. Porter

Synopsis of Competitive Strategy: Techniques for Analyzing Industries and Competitors Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. ...