Jimmy Fallon of the Late Night with Jimmy Fallon show on NBC is a pretty social media savvy guy. In one of his latest episodes, Steven Colbert was brought on to sing the song “Friday” with the show’s band, The Roots. The song was entertaining to say the least but what I found most interesting was the guy in the back towards the end of the clip holding up a QR code.

Watch the video:

What is a QR Code?

A QR Code, short for Quick Response, is a two-dimensional matrix bar code designed to contain a larger amount of data than a traditional UPC bar code typically found on products you buy at the store. QR codes can contain information like a URL, vCard information, phone numbers, etc. These codes can be read by most mobile smart phones too. On Android based phones search the Google Market from your phone for QR Droid. For iPhone users there are a number you can search for in your app store. These apps will use your phone’s camera to scan the QR Code and show you the data in the code. If it shows a URL then you can head out to that URL with out having to type it in your phone. If it shows contact information you should be able to add it to your contact book. Some events and trade shows use QR Codes to help attendees with checking in and letting their networks know what they are up to.


QR Code Dancer

Jimmy Fallon QR Code Dancer

Above is a screen shot taken of the QR code that the dancer is holding up at 4:29. Translated, the QR code goes to  http://www.latenightwithjimmyfallon.com/blogs/2011/04/fallon-colbert-project-bonus-video-thank-you/. In the post, Jimmy includes a video congratulating you for using catching the QR code on the show. This is a great way to show your favorite talents how engaged you are with their content and also how geeky you can be.

About Greg Hyer

Greg Hyer is a digital marketing and social selling strategist and instructor.


  • Super proud of what Dylan has put to work from what he has learned from his baseball coaches. His work and the work put in by his team mates has proven itself at this baseball tournament. Go South Wake Lightning!
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  • Gavin had a number of hits this weekend at the baseball tournament this weekend. But this is just the beginning of his baseball story.
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  • Gavin had his last home baseball game of the spring season. Here he is with Coach Charles Chrismon. His 8U team won all but one game this season. These kids have developed so much over these past few months thanks to the coaches and parents who want to help these kids find their love for baseball. I hope they keep playing. Baseball offers a lot to teach them about life.

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