Jimmy Fallon of the Late Night with Jimmy Fallon show on NBC is a pretty social media savvy guy. In one of his latest episodes, Steven Colbert was brought on to sing the song “Friday” with the show’s band, The Roots. The song was entertaining to say the least but what I found most interesting was the guy in the back towards the end of the clip holding up a QR code.
Watch the video:
What is a QR Code?
A QR Code, short for Quick Response, is a two-dimensional matrix bar code designed to contain a larger amount of data than a traditional UPC bar code typically found on products you buy at the store. QR codes can contain information like a URL, vCard information, phone numbers, etc. These codes can be read by most mobile smart phones too. On Android based phones search the Google Market from your phone for QR Droid. For iPhone users there are a number you can search for in your app store. These apps will use your phone’s camera to scan the QR Code and show you the data in the code. If it shows a URL then you can head out to that URL with out having to type it in your phone. If it shows contact information you should be able to add it to your contact book. Some events and trade shows use QR Codes to help attendees with checking in and letting their networks know what they are up to.
QR Code Dancer
Above is a screen shot taken of the QR code that the dancer is holding up at 4:29. Translated, the QR code goes to http://www.latenightwithjimmyfallon.com/blogs/2011/04/fallon-colbert-project-bonus-video-thank-you/. In the post, Jimmy includes a video congratulating you for using catching the QR code on the show. This is a great way to show your favorite talents how engaged you are with their content and also how geeky you can be.