Digital Marketing
See All Ads a Facebook Page is Running by Greg Hyer
Facebook Page Information and Ad Transparency Get Heightened Visibility For the past year or so, Facebook has been criticized for a number of data privacy blunders and breaches. These include foreign governments using Facebook ads to influence political elections and ...
Digital Marketing
Facebook has announced major changes coming to the News Feed that puts friends and family updates first and won’t show Page posts that lack engagement. Facebook’s CEO, Mark Zuckerberg, announced more changes coming to Facebook’s News Feed that will impact ...
Digital Marketing
Brands Need to Understand Snapchat Geofilters OnDemand It’s time to take another look at Snapchat to see what the popular social networking app is capable of doing for you and your business. Since its initial release in July of 2011, Snapchat ...
Digital Marketing
Ellen DeGeneres Oscar Selfie 2014
A big congrats goes out to Ellen DeGeneres for her Oscar Selfie retweet efforts on Twitter. She smashed the previous record held by Barak Obama. Ellen quickly passed 778,508 retweets. It took about 30 minutes for her to reach the ...
Digital Marketing
Young Woman Reading Book
There are a lot of people that claim to be a “Social Media Expert.” Some are bold enough to put it in their title on LinkedIn. When you meet these people, proceed with caution. You’re the only one that can ...
Digital Marketing
Macbook on a desk
Is this the right approach to video email marketing?   Recently, I’ve become more curious about the video email marketing landscape. I know there are services out there that offer video email marketing but why am I not receiving email ...
Digital Marketing
Thumbs down to social media killing email
If today’s social networks won’t kill email, what will? How many times have you heard someone say social networks will eventually replace email as a communications tool and marketing channel? When I hear this I think to myself, “How in ...
Digital Marketing
Are you the kind of company that lets your customers to talk with other customers or do is it the kind that keeps customers in the dark so they don’t know who you do business with? If your answer is ...
Digital Marketing
Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing ...
Have a favorite author? You may find them on Google Plus. Below is a list of authors that have written books related to marketing in today’s digital economy. As you visit their profiles, take a look at what they have ...