Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing returned and average of $42 for every dollar spent. (Keep in mind that this is an average generated from a survey of top rated corporate marketing departments. )

Before you get going with email marketing you should do at least three things. Even before you select an email marketing service provider. These tasks should be done as part of your initial research. From these tasks you should be put on the right path to begin email marketing.